40% of those booking holidays are grandparents
Only 13% of parents pay for the whole family on multi-generational holidays
Research commissioned by Travelzoo has found that grandparents are increasingly booking and paying for multi-generational holidays, as they become a vital way for families to spend quality time together. The survey results highlight that the “bank of mum and dad” is not just a way for young people to pay for housing, with many parents of younger children increasingly dependent on their own parents for quality of lifestyle.
Of the 1,700 people surveyed, over 40% of those booking the holiday were grandparents. 34% of grandparents also paid for the whole family, compared to a mere 13% of parents paying for everyone. By far the most common reasons for booking a multi-generational holiday – at 83% – is to spend quality time together and to provide a treat for the family, showing that family time is a priority for grandparents.
The data reinforces that grandparents aren’t “old”, but young at heart and adventurous, with over a quarter (28%) citing exploring new places as the favourite multi-generational activity. This was closely followed by eating together at 26%. Cash and time rich, the silver generation is becoming increasingly well-travelled and intrepid. Recent reports show that the over-50s account for 58% of the total travel and tourism spend in the UK, while spending from younger generations has reduced.
Interestingly, 48% of grandparents said that in hindsight they would have liked to have gone on a multi-generational holiday with their own parents and children, and 37% of respondents said that they are booking another multi-generational holiday next year.
James Clarke, General Manager, UK, at Travelzoo, commented:
“It’s interesting to see that it is the grandparents who are pushing for the multi-generational holidays, both in a financial and emotional sense. As our lives become busier and it becomes more difficult for families to spend quality together, big family holidays across the generations become more and more important. It really does show that travel doesn’t have age limits, and a love of travel can be discovered at any time.”
Travelzoo member Huw commented:
“We often travel with our four grandchildren, who range in age from four to 11, as we find this a fantastic bonding experience for the family. As grandparents, it also helps to keep us active and feeling young! Our grandchildren are very lively, and going cycling and scooting, and taking long walks with them, keeps us on our toes! We find that these multi-generational holidays also help to give the parents a well-deserved break from daily life, which we think is an important part of a holiday.”
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