This article showcases our top picks for the best travel brands on Instagram. We reached out to industry leaders and experts who have contributed the suggestions within this article (they have been credited for their contributions below).
We are keen to hear your feedback on all of our content and our comment section is a moderated space to express your thoughts and feelings related (or not) to this article This list is in no particular order.
This product was recommended by Gareth Clark from Klook
We go beyond generic destinations that populate so many travel accounts and focus our content on combining real people with activities and experiences so that IG provides a social-friendly brochure of things to do in towns and cities both near and far. In terms of tone, we’re very conscious to create an inspirational but also realistic impression of travel so that we’re not creating negative comparisons for our audiences. Overall this has worked to create a compelling feed that combines brand, UGC and influencer content that drives a very strong 7%+ avg Engagement Rate.
This product was recommended by Tanya Bindra from My Right Sock
World Nomads does a really good job of incorporating their key product – international travel insurance – within a larger ethos of conscious, responsible travel. They aim at building a community of global citizens, and promote this philosophy through curated stories, safety advice and education-based travel content.
Passport to Friday
This product was recommended by Brandon Wachs from Shark Eyes
If you’re looking for a travel Instagram page that will help make your luxury travel destinations easier to choose, then the Passport to Friday is one page to follow. You get to see images of places you never thought were as beautiful. You also get to hear of places you never thought existed on the map.
Wings Air Helicopters
This product was recommended by Anna Macsai from Wings Air Helicopters
Wings Air Helicopters’ Instagram account is perfect for this feature. They offer a variety of services, including but not limited to helicopter tours, helicopter lessons, private charters, and aerial photography and film production. The brand’s Instagram account is filled with breathtaking photos and videos of endless, amazing views. The company is also constantly working on fun and unique projects that they share on their page. Recently on their Instagram, they had behind the scenes footage from the 2020 MTV VMA Performances, in which they filmed all the performances including The Weeknd’s Blinding Lights from a stage overlooking New York City. Another recent, fun project that was shared was an aerial gender reveal with a helicopter and food grade, water soluble, biodegradable pink powder.
This product was recommended by Melanie Musson from FindNewCarInsurance
Best Vacations features some of the most beautiful photos from around the world. Their Instagram page gives inspiration to millions of would-be travelers. If you’re not sure what destinations belong on your bucket list, the Best Vacations Instagram page will have your list filled out in no time. They feature some of the most popular vacation destinations as well as some of the little-known gems you can travel to.
This product was recommended by Bilawal Gul from Fashion Leather Jacket
The Olympus Camera’s account quality is stunning that never fails to skip a beat. It is fantastic how they put creativity in featuring their amazing cameras and photographers in their photos. Where other travel accounts are only posting their images. They, in comparison, do a variety of collaborations with the world’s top photographers and Instagramers to bring the best around the globe for their followers. They occasionally post user-generated content as well. By stalking their feed, you will feel like you are exclusively a part of this adventure club. They keep their followers updated about their workshops and new traveling events through stories and posts. So if you do not want to miss a chance to amplify your vacation joy, then you will want to follow Olympus Cameras.