A study undertaken by Omio compares European travel data between 2019 and 2020 and reveals that UK travellers are heading to underrated coastlines

  • Portsmouth, Eastbourne, and Southampton rank in the top 20 destinations for UK travellers this summer.
  • The UK sees seven new domestic cities in the top 20 destinations, six of which are near or on the coastline.
  • Paris and Amsterdam plummet in popularity among UK travellers.

Berlin, Germany, 25th of September 2020 –  Omio, the travel app and platform that allows users to book their trains, buses and flights, has analysed data between 2019 and 2020 to uncover new trends in travel across the continent. The findings reveal the impact of COVID-19 on patterns and preferences, and may indicate a longer-term shift towards domestic travel.

This study analysed internal booking data from summer 2019 and 2020 with the aim of uncovering new travel patterns in light of COVID-19. The results uncover significant changes in the most popular summer destinations this year compared to last as travellers attempt to navigate restrictions and safety regulations. 

However the world of travel will look after the pandemic, it’s going to be a fascinating journey to explore alongside our travellers. Identifying their preferences early on is key to planning and predicting trends for the future” says, Julian Persaud, Commercial Director at Omio. “We are determined to continue to create a single tool that enables travel anywhere in the world – all in one click, and without the need to use public kiosks and counters.

The following table reveals the top 20 destinations for UK travellers in 2020 compared to 2019, according to the number of domestic bookings to each destination. The ‘Change’ column indicates whether the destination ranked higher or lower in 2020 compared to the previous year.

Table 1: The Top 20 Destinations for UK Travellers in 2020 vs 2019

RankDestination Change 2019/2020
1London0
2Manchester0
3Brighton1
4Liverpool3
5Birmingham0
6Edinburgh0
7Brussels2
8Bournemouth9
9Leeds3
10Glasgow-2
RankDestination Change 2019/2020
11Sheffield9
12Paris-9
13MiddlesbroughNew
14EastbourneNew
15SouthamptonNew
16BristolNew
17PortsmouthNew
18BedfordNew
19Cambridge-5
20Southend-on-SeaNew

For further trends and insights, please visit the Omio website: https://www.omio.co.uk/travel-trends#staycation

Further findings:

  • Historically popular coastal cities like Brighton and Bournemouth have also risen in the ranking this year.
  • The inland cities of Oxford, Horley, Bath, Newcastle, York and Nottingham drop out of the 2020 ranking.
  • Bournemouth jumps 9 spots in the ranking to eighth place
  • Manchester, London, Birmingham and Edinburgh maintain their popularity despite COVID-19 restrictions.
  • Amsterdam completely falls out the ranking this year, while Paris drops nine places. 
  • Brussels unexpectedly rises two places in the ranking, and Sheffield jumps nine places.

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