East London Parasol Company bring the best in colour, glamour and style to any summer setting with a beautiful collection of decadent, handcrafted parasols and cushion covers
Founded in 2015 and launched in 2016, East London Parasol Company marries gorgeous fabrics and handcrafts from across India and Indonesia, to create decadent garden parasols with matching tablecloths and napkins for discerning garden enthusiasts.
Founder, Lucy Ferguson was inspired by her travels in Southern India. Living in Kerala, Lucy saw decorative parasols used in religious celebrations and fell in love with the riotous colours she saw, so much so that she bought her own collection of richly coloured parasols and on her return to East London, discovered that no time in her garden was spent without one.
Each parasol and cushion is made by hand, using traditional handcrafts to create contemporary designs. East London Parasol Company holds a strong ethos of keeping artisans in work, creating high quality competitive goods and sustaining their craft. Many of these processes can’t be mechanised, and if they were, the beauty and personality of the fabrics would be lost. Each design works with the limitations of hand-made fabrics to create unique pieces that machines cannot make.
Every piece in the range is a labour of love and artisanal alchemy, made across India and Indonesia. The silver fringes are made in Kerala by the temple umbrella makers, before being flown to Bali, where it then becomes the form of traditional Balinese parasols. The canopies are made by talented locals, using hand block printed cottons from Jaipur and hand-painted fabrics from Bali.
Created from beautiful fabrics with block printed patterns ranging from parrots to palm prints, Lucy’s motto of ‘live colourfully’ is reflected in designs of hot pinks and lime greens – through to oranges, sky blue and canary yellow. The bright hue of each parasol retain their style from season to season and finishing touches of carefully chosen tassels, pom-poms and pretty, delicate trims adorn each, making a statement in any outdoor setting.